This Issue's Dilemma:
Have you done the customer math?
I'd like to ask how many readers have taken action to figure out which of their customers bring in the most revenue, which of their customers are advocates (or provide referrals) and whether those groups consist of the same people.
They might think they know "in their gut," but I wonder if they've gone a step further to examine this important question in an empirical manner. For planning and marketing purposes, do readers have advice on how to best track these numbers, or do they just stick with their guts?
-- Julie, President
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