Centralized or Decentralized Global Channel Program: What’s Best?

Find the best marketing strategy for your organization

by Kathleen Kiley, Editor, Channel Management Insights

With certainty in global business all but gone and systemic fear run amuck, marketing channel managers are pouring over their current strategy. To decentralize or not to centralize? That's the current burning question

Pulse, trends, insights and strategy for Channel Executives

Hello. I'm Kathleen Kiley, editor of Channel Management Insights, an interactive monthly newsletter that presents the latest developments in tactical and strategic channel marketing management, sponsored by CCI.

The depth and breadth of industry information has grown by leaps and bounds. Keeping connected with the channel pulse, trends, how-to, and current issues is a challenge for our readers.

We welcome your involvement. Please provide your best advice to the business dilemmas posed by readers like yourself. You can also present a problem you're facing in your professional life. Real experience from the front lines of managing channel partnerships helps everyone succeed.

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