June 2006

Premier Issue

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Spotlight


Suspects > Prospects > Qualified Leads

In just seven days after tradeshows and events, turn your list of post-tradeshow leads into fully-qualified leads.

Microsoft, Sharebuilder and Real Networks did it. So can you.

Spotlight

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Events


Websies: CEMA

Events: TS2

Publications


Pubs: Event Marketer

Pubs: Exhibitor Online

Pubs: BtoB Magazine


Blogs


Blogs: Seth Godin

Blogs: AdRants

Blogs: Start with a Lead

 
Resources


Associations: TSEA

Websites: Exhibition Auction

Resources: TSNN

Resources: biz tradeshows
 

eNewsletter Offer

"A well done e-mail newsletter:
 Heart of any online marketing campaign."



Read our interview with Seth

For a complimentary newsletter prototype designed for your company, click here

Feature Story

Why Can't We Just Get Along?

Sales and marketing must be on the same page

Matt Highsmith, President, TailoredMail

Same-o, same-o -- marketing blames sales for not following up on leads, and sales claims the leads stink.

Perhaps it's a little of both, but for sure, it's much, much more. Maybe the right hand doesn't know what the left hand is doing, or even care.

Feature Story: readmore.gif

Editorial Corner

Out-of-the box, in-the-box and somewhere in between.

Meryl K. Evans, Editor, eFocus Journal

Howdy, eNewsletter Journal readers. We're not sneaking in one more issue. Rather, we want to introduce you to the new kid, eFocus Journal or as we like to call it, eFJ. Going from eNJ to eFJ isn't much of a leap as only one letter changes.

But this newsletter takes a big step from eNJ. It contains all the usual stuff you've come to expect in an eNJ issue, plus more. More isn't always a good thing when the world bombards us with tons of information. We design these newsletters for easy scanning--so your scanning time shouldn't change much.

Meet eFJ, a thoughtful kvetching--eFocus Journal. An information source with stuff even the pickiest sales and marketing professional find useful. We want to help you achieve--and exceed--your business goals.

Want more? Scope it out. If you don't like what you see in the next 26.7 seconds of scanning, please use any of the links provided to immediately unsubscribe--we don't want to trap anyone into a newsletter they don't want.

We welcome your involvement, so please provide your best advice to business dilemmas posed by our readers or present a problem you're facing yourself. Real experience from the field helps everyone succeed.

Please let us know how successful we are at including articles that are relevant to your professional life by taking a one-minute reader survey, and you could win an iPod.

Had enough? Unsubscribe" id="trk692188" >Unsubscribe">Go here, and immediately be removed from this list. 

Interesting Articles on the Web

Compel CEOs to Attend Your Conferences
Creating a knowledge sharing and learning event
by Louis Columbus - CRM Buyer

The Personal Touch
Building relationships through events
by James M. Connolly - BtoBOnline.com

Complimentary Webinar

5 Quick Tips to Better eCampaign Results
Increase your results 10-fold, no lie!

There's a quiet shift in email marketing strategy these days that produces big results. It's familiar to anyone who puts together direct marketing programs -- segmentation.

eMarketing Strategies

ideas on how to test this approach.

Market Your Brand: Build lasting messages

Profiting from Mega Trends
8 that will change how you think about your brand (PDF)
from Hiebing

Marketing Wisdom for 2006
110 marketers offer their insights (PDF)
by Readers of MarketingSherpa

Request an Online Demo
Suspects to Prospects to Qualified Leads in 7 Days

Turn your list of post-tradeshow leads into fully-qualified leads in less than a week. Learn what Microsoft, Sharebuilder and Real Networks do to make tradeshows great ROI.

T-Leads -- fastest and most effective way to qualify leads after tradeshows and events!

Call to Action: From Suspects to Prospects to Qualified Leads in Seven Days

What's Your Best Advice?

This Issue's Dilemma:

Help me remove my foot from my mouth

My sales team and I placed a conference call to one of our clients. We got his voice mail, so I left a message and hit the phone's "flash" button to end the call. We continued to discuss this client and said some disparaging things.

To our chagrin, we heard his voice mail finally disconnect. This meant that when he listened to his voice mail, he heard the uncomplimentary things we said.

I'm embarrassed. I tried to apologize to him but felt what I said was "lame" and accepted rather coolly.

What would you do to repair the relationship?

-- Embarrassed and stupid, (name withheld)


Can You Help?

Share your experience or your best advice, and you could win an Apple iPod.

Improve Your Marketing Effectiveness: Tips for staff, boss & yourself

Marketing Metrics and Financial Performance
Listen to audio on measuring effectiveness
by David Reibstein - Knowledge@Wharton

Taming the Alpha Exec
Stopping the havoc wreaking
by Phillip Toledano - FastCompany

Technology Trends: What's new -- What's working -- What's not

A New Look at Content Delivery Networks
IT systems ready for an explosion in content?
by Jim Leach - CIO

Chewing Gum, Blogs and Wikis
Do they have a place in the enterprise?
by David Meerman Scott - EContent Magazine

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